Meaning of 能書き in Japanese
Definition of 能書き
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(n) advertising the excellence of one's wares; boasting; self-advertisement
彼、能書きばかり立派だけど、言うは易く行うは難し、ってこと分かってんのかなあ。
His boosterism makes it sound wonderful but I wonder if he understands how hard it's going to be to actually carry out. - statement of the virtues of a medicine; description of the virtues of a drug